Foot Locker has announced a basketball-inspired capsule collection designed by new women's business creative director, Melody Ehsani. This is the first of several capsule collections slated to drop this year. In celebration of the launch, Foot Locker will host a virtual festival entitled "No More Next," inviting fans to take part in a digital experience featuring interactive conversations and product sweepstakes.
Ehsani is also the entrepreneur behind ME. – a streetwear brand specializing in jewelry, footwear and clothing. With this Foot Locker collection, Ehsani leaned on her background in streetwear and love of basketball to design and create the apparel.
“Melody’s partnership and her vision to empower women through streetwear and sports truly reflect the brand,” says Patricia Respress, vice president, women's footwear and apparel, Foot Locker. “As creative director, Melody has been extremely insightful, empowering and collaborative. Her fresh perspective provides additional lanes of opportunity for the women's business at Foot Locker, and we are delighted to share this unique collection with our consumers.”
The first capsule collection drops June 10 and features apparel and accessories available online and in-store at Foot Locker locations across the United States and Canada, as well as select stores in Europe and Asia Pacific. The pieces will be available in sizes XS-2X and feature a “Ball Vision” T-shirt and short set, a fleece crew and short set and an organza tracksuit, among other offerings. Accessories include crew socks and shoelaces.
Foot Locker is hosting a digital crowd-sourcing program that will solicit consumer feedback to determine where a Melody Ehsani x Foot Locker pop-up shop will arrive. These pop-ups will open a week in advance of the capsule being available, giving the selected city a chance to experience and shop the collection before the rest of the world.
The crowd-sourcing program kicks off during the "No More Next, We are Here," virtual festival on June 5.