Foot Locker Honors the Swoosh with Exclusive Line

Foot Locker to launch new digital campaign and select sneaker line to honor the Nike logo.

License Global

August 8, 2019

1 Min Read

Foot Locker has announced the exclusive "Evolution of the Swoosh" footwear and apparel collection aimed at honoring the history of Nike’s logo.

The first release in the collection is a tribute to the "Script Swoosh" design and will be available exclusively through Foot Locker and its family of brands. It will be followed by the "Swoosh Chain" and "Sunburst" packs later this month.

Nike's announcement will be combined with a marketing campaign for the line called "Sneakers. “The digital spots, created by creative agency The Times, features NBA star D'Angelo Russell, Latin trap artist Anuel AA and musicians Da Baby and Justine Skye.

"The 'Evolution of the Swoosh' collection encompasses the storied legacy of Nike and the role the famed logo has played in the lives of those in the sneaker community," says Patrick Walsh, vice president, marketing, Foot Locker North America. "For the big milestones, everyday routines and everything in between, the Swoosh has– and always will–be part of our journey. Our community is united Because Sneakers."

Celebrating its history, Nike was recently part of a charity auction from Sotheby's and Stadium Goods that included some of the rarest sneakers ever created.

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License Global

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