Foot Locker, ASICS Stunt on Sneaker Collab

Foot Locker and Asics America Corporation have joined forces to create an exclusive apparel and footwear collection.

License Global, Content Editor

August 16, 2018

1 Min Read

Dubbed “Welcome to the Dojo,” the new line is inspired by ASICS’ Japanese heritage and celebrates the story of two dojos—the rising sun dojo, a fear-inducing locale; and the snake dojo, a highly-regarded institution that trains samurai.

The collection will be supported through a five-part custom anime-inspired digital series named “The Sun and the Snake” that features voiceovers by Luka Sabbat, Princess Nokia and YFN Lucci. BBDO created the series with animation from Studio Shotopop.

The Welcome to the Dojo collection will be available exclusively at Footlocker Inc. stores including Footlocker, Footaction and Champs Sports beginning Aug. 24.

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AsicsFoot Locker

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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