For this collaboration, FILA has created an exclusive set of styles for kids and adults that pairs classic silhouettes and the brand’s logo with the animated series.
“At Champs Sports, we are constantly looking for new ways to tap into youth culture, through disruptive and innovative concepts,” says Jason Brown, vice president, marketing, Champs Sports. “With this exclusive FILA x ‘Rugrats’ collection, we are not only allowing devoted fans to celebrate one of the all-time greatest cartoons, but we’re collaborating with FILA, a brand that has had one of the greatest resurgences of late in fashion. Champs Sports and our partners at FILA and Nickelodeon are excited to bring these well-known characters to life for a new generation, ahead of their big-screen premiere.”
“When ‘Rugrats’ launched in 1991, the series was an instant hit with audiencesand became a phenomenon, spawning consumer products and blockbuster films,” says Jose Castro, senior vice president, global collaborations and softlines, Viacom Nickelodeon Consumer Products. “Today, fans still have a connection to these characters and seeing Tommy, Chuckie and Angelica on FILA’s classic designs will be a treat, particularly for nostalgia fashion fans.”
“Together with Nickelodeon and Champs Sports, we have designed something special to celebrate this iconic series,” says Louis W. Colon III, vice president, heritage and trend, FILA North America. "We are always looking to create opportunities where consumers can interact with the brand through unique storytelling. With this limited-edition collection of footwear and apparel, we have incorporated the ‘Rugrats’ characters into FILA silhouettes in a way that is fun and fresh.”
To further support the launch, Champs Sports released a new episode of “Illustrated
” today, focusing on the history and design of “Rugrats” through the eyes of Russ Spina, creative director, Nickelodeon.
Champs Sports will also host an in-store event on Saturday, Feb. 23, from 2 p.m. to 6 p.m. at 10 Times Square, New York, and will feature the FILA x “Rugrats” collection, caricatures, gift with purchase and live music from DJ Mick.
The collection includes three special-edition sneaker styles for men and kids, including FILA’s Disruptor 2, Original Fitness Tape and Ray Tracer. The FILA Disruptor 2 x “Rugrats” offers a twist on one of the brand’s most popular silhouettes. The footwear features FILA’s signature white, navy and red color palette, with co-branded FILA and Rugrats tape on the shoe’s quarter. The FILA Original Fitness Tape x “Rugrats” updates FILA design; created in a navy hue, the shoe also features printed taping, embellished with “Rugrats” characters.
The FILA Ray Tracer x “Rugrats” is one of the brand’s newest silhouettes and was created in a red hue. As an homage to Reptar, the shoe boasts pops of bright green and features the famous T-Rex alongside the FILA logo. Additional design elements across all three styles include dual-colored laces, FILA and “Rugrats” logo hits and sock liners adorned with the crew.
To complement the footwear offerings, the FILA x “Rugrats” apparel collection consists of eight men’s styles, created in white, navy and red to tie back to the footwear. A selection of tees and hoodies are emblazoned with large graphics, including a fusion of the FILA and “Rugrats” logos, a polaroid of the pals and special character touches such as Chuckie sporting FILA footwear.
The FILA x “Rugrats” collection will be available exclusively at Champs Sports stores in the U.S. and Canada and online atChampsSports.com
on Feb. 22.
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