FILA worked directly with the Christopher Wallace Estate to get permission for the project as well as branding and licensing agency Merch Traffic, which owns the rights to Biggie’s image.
The late rapper was known to wear FILA gear. In 1993, Biggie took the stage at a show in Philadelphia wearing a FILA t-shirt and matching visor. Both of these pieces have been reworked and reissued as part of the collection.
The six-piece range includes a visor and a t-shirt from the FILA archives along with a new sneaker style. Each piece is available in two colorways.
The sneaker style is inspired by the “Ready to Die” album and is called the FILA Tennis 88 x Biggie, which is an update of the FILA Original Tennis silhouette from the ‘90s. The sneakers feature the rapper’s crown motif on the tongue with the baby photo from the “Ready to Die”
“We created this exclusive collection to honor a groundbreaking album, artist and pop culture icon who has left a lasting impact in the music world and beyond,” says Louis W. Colon III, vice president, heritage and trend, FILA North America. “Partnering with the estate was key for this collaboration. Everyone involved is thrilled and excited about the collection as it honors Biggie’s legacy.”
The collection is available now exclusively onFila.com
and will expand to select retailers on May 21.
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