Felina Brand Adds Swimwear Partner

Piege Co., owners of the undergarment brand Felina, Jezebel and Paramour, has inked a licensing deal with Dreamwave, a division of The Bentex Group, for branded swimwear. 

April 6, 2018

Felina Brand Adds Swimwear Partner

Lingerie brand will now include new category in a new deal with Bentex.

Piege Co., owners of the undergarment brand Felina, Jezebel and Paramour, has inked a licensing deal with Dreamwave, a division of The Bentex Group, for branded swimwear.

The new deal will include all three brands. The first collection will be available at major retailers beginning in 2017.

“We are very excited to be able to bring our customers swimwear products and we believe Dreamwave is the perfect partner for this initiative,” says Robert Zarabi, president, Piege. “They understand our customer and the retail environment, and are able to produce quality merchandise at competitive price points.”

“Dreamwave is excited to offer swimwear to the many Felina, Jezebel and Paramour consumers,” says Susan Peia, vice president, licensing, Dreamwave. “The synergies in design between intimates and swim make this brand offering a natural extension. Peige’s attention to the subtle details in design, fit and trend has Dreamwave excited to bring these brands to the U.S. swimwear market.”

The Brand Liaison,

exclusive licensing agency for the Felina brands, brokered the swimwear partnership. The Brand Liaison is continuing to expand the Felina portfolio of brands into additional categories as well, including hosiery, socks, slippers, activewear, fragrance, personal care and more. 

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