Lingerie brand will now include new category in a new deal with Bentex.
The new deal will include all three brands. The first collection will be available at major retailers beginning in 2017.
“We are very excited to be able to bring our customers swimwear products and we believe Dreamwave is the perfect partner for this initiative,” says Robert Zarabi, president, Piege. “They understand our customer and the retail environment, and are able to produce quality merchandise at competitive price points.”
“Dreamwave is excited to offer swimwear to the many Felina, Jezebel and Paramour consumers,” says Susan Peia, vice president, licensing, Dreamwave. “The synergies in design between intimates and swim make this brand offering a natural extension. Peige’s attention to the subtle details in design, fit and trend has Dreamwave excited to bring these brands to the U.S. swimwear market.”
The Brand Liaison,
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