The U.K.-based licensee aimed to highlight how fashion and licensing are changing during its first-ever creative showcase.
EUROPE–Licensee Fashion U.K. hosted its first-ever creative showcase in London last Wednesday, highlighting its robust assortment of licensed products to the U.K.’s top licensors and retailers.
The creative showcased aimed to demonstrate that licensed products are “no longer limited to a print on a t-shirt and that fashion is changing.” It also highlighted how Fashion U.K. aligns the brands it represents with fast fashion to increase the brand’s longevity as well as its evergreen appeal.
The event also welcomed a number of executives from top retailers and licensors including George Asda, Next, Nutmeg Morrisons, M&Co., Disney, Warner Bros., Mattel, Nickelodeon, Pokémon and Cartoon Network, among others.
“By staying relevant and understanding what trends mean for us, it enables us to understand whether a trend is right for our brands, given our DNA and our customer,” says Amber Hill, creative director, Fashion U.K. “We ensure that our teams are aligned to consumer needs and dreams, ensuring that our designers know who they are and what they want. We are at an exciting development stage that should see us all cultivate a better understanding of our market.”
Fashion U.K. is currently planning its next creative showcase; however, further details have not been disclosed.