April 6, 2018
Licensees provide the backbone for some of the most successful licensed apparel collaborations. Here is a round-up of recent top news from leading apparel licensees.
Cudlie Teams with Laura Ashley, Smiley
Additionally, the licensee's Maverick Accessory Designs division has teamed with CB Sports to bring the heritage brand back to the bag market. Maverick is currently developed a new range of men's, women's and children's backpacks, athletic bags, duffels, ski bags, messenger bags and luggage featuring the CB brand.
FAB NY Exec Preps dELIA*s Re-Launch
Less than a year after filing for bankruptcy, teen retailer dELIA*s makes its return this month under the stewardship of Steve Russo, founder and chief executive officer of apparel licensee FAB NY, and Brian Lattman, who purchased Alloy Apparel and Accessories from dELIA*s in June2013.
The teen fashion brand will debut its first new collection just in time for back-to-school with a print catalog and all-new, interactive e-commerce website. Among the new features of the site are a Hall of Fame, where shoppers can upload pictures of their purchases and interact with one another. The brand will also introduce a shoppable Instagram page as part of its re-launch.
Target Features Accessory Innovations Gear
A recent Target broadcast campaign prominently featured products from licensee Accessory Innovations including
backpacks as the retailer gears up for the back-to-school season.
High Point Design Takes on Hang Ten
High Point Design, a division of The Moret Group, has signed on to create a line of hosiery, socks and slippers for men, women and children under the Hang Ten brand.
Planet Sox Gets Loud
PS Brands' Planet Sox division released a line of unisex socks featuring the vibrant designs of the Loudmouth brand earlier this year. The sock line is now available at a range of retailers across the U.S. including Bealls, Golfdom and the PGA National Resort Golf Shop.
NTD Becomes First Everyday California Licensee
Cherokee Global Brands signed NTD Apparel as its first licensee for the Everyday California brand, which it acquired in May. NTD Apparel will create Everyday California apparel and accessories for kids and adults in the U.S. and Canada. First product is expected to launch in spring 2016.
Delta Galil Buys Loungewear Brand
Apparel manufacturer Delta Galil Industries bought the pajama and loungewear brand P.J. Salvage along with other assets of the manufacturer and distributor Loomworks Apparel in July.
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