Fam Signs First Teháma Deal

Fam Brands has closed its first deal for the golf lifestyle brand Teháma, partnering with The Golf Warehouse for a new line of apparel.

April 6, 2018

Fam Signs First Teháma Deal

Fam Brands has closed its first deal for the golf lifestyle brand Teháma, partnering with The Golf Warehouse for a new line of apparel.

Launched in 1997 by golf sportswear specialist Nancy Haley and Hollywood icon Clint Eastwood, Fam Brands acquired the label three years ago and is now launching its refreshed vision for the brand.

The Golf Warehouse's apparel collection will debut in the second quarter of this year in the U.S. with a full range of men's and women's offerings including bottoms, pullovers and jackets.

"Teháma is one of the most successful golf brands of all time. In its relatively short brand history, it boasts $1.5 billion in accumulated retail sales," says John Spotts, executive vice president, international and licensing, Fam Brands. "Beyond this launch, we have big plans to expand it as licensed property in about 20 additional categories including headwear, golf clubs, shoes, small leather goods and sunglasses. We will maximize its impact in the marketplace by taking it

to the next level as brand owners with an aggressive licensing endeavor." 

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