FAM Brands has added 15-year licensing veteran John W. Spotts to its senior management team as part of a plan to expand the Marika active wear brand.

Spotts, who joins FAM from Eddie Bauer, plans to extend to brand into upwards of 35 categories including footwear, apparel and accessories, bags and totes, beauty products, home and lifestyle.

The brand has already signed its first partner, Weisner Products for men's, women's and children's socks.