Black-owned fairy tale publisher Anboran announced that it has completed a deal with licensed apparel maker Mad Engine Global to have its line of branded apparel products available online at major retailers. Anboran is the publisher of original fairy tales focused on Black characters, including “Changing Beautiful,” “The Candlemaker and the Moon,” “Restoring Joy,” “Everla and the Stone Prince” and “The Hairless Bear.” Now Anboran’s apparel featuring its characters will be available online at Walmart, Target, Amazon, Hot Topic and BoxLunch, with plans to also be available on the Kohl’s website in 2023. 

“We are excited to partner with Mad Engine Global to bring Anboran apparel to retail,” says Ronnie Anderson Jr., founder and author, Anboran. “Partnering with Mad Engine, the country’s leader in licensed apparel products will help us accelerate this push. After I published the picture books, I wanted to make it all come alive. The apparel products are for all children, and it is important that these characters provide children of color in particular with a true sense of belonging.”