Esquire Packs New Men’s Fashion Subscription Boxes

IMG brokered the subscription box deal between Hearst Magazines and SprezzaBox.
License Global

October 8, 2019

Esquire Packs New Men’s Fashion Subscription Boxes

SprezzaBox has launched the new Esquire Box, a co-branded subscription box in partnership with men's lifestyle brand Esquire.

The Boxes are curated by Esquire's style experts and include trending items in men's fashion and accessories. SprezzaBox's new product cost $28 for new members and are available for immediate shipment.

"In collaboration with the editors of Esquire, we're pleased that our partners at Sprezza have curated an array of fashion accessories that embody the very essence of style which our readers know and expect," says Steve Ross, global head, brand development and chief licensing officer, Hearst Magazines.

SprezzaBox started in 2014 as a subscription box service geared toward men's fashion. Each box created by the company contains five-to-six different products from various brands. Typical items include ties, socks, pocket squares and grooming products. To date, SprezzaBox has shipped more than one million boxes worldwide.

"We are excited to get these into the hands of our

30,000 members," says Philip Sblendorio, chief executive officer, SprezzaBox. "What makes this partnership even better is that we will be offering this box to all new subscribers, including the millions of Esquire fans. We also have a few other surprises that we will announce soon."

Esquire's licensing agency, IMG, brokered the deal. IMG previously leveraged the Esquire brand for agreements with companies including

Fine Furniture Design

.

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