Erve Europe Adds Route 66, Basic ELLE to Portfolio

European apparel brand gets an American twist with new additions to its portfolio.
License Global

June 14, 2019

Erve Europe Adds Route 66, Basic ELLE to Portfolio

Apparel company Erve Europe has announced the addition of the Route 66 and Basic ELLE brands to its portfolio of licenses.

In partnership with Tempting Brands, Erve Europe will design and produce apparel for the Route 66 brand across several categories including t-shirts, underwear and hosiery. Erve Europe’s deal with ELLE will see the company design, produce and market Basic ELLE’s line of hosiery. The Basic ELLE deal comes in collaboration with Lagardère Active Enterprises, the parent company of ELLE.

“These brands are strong additions to Erve Europe’s impressive portfolio of licenses and brands,” says Erve Europe in a

company statement

. “As a preferred supplier of sustainable fashion to leading retailers and department stores, Erve Europe will continue to build on its portfolio. There are more exciting developments in the works, which will be announced soon.”

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