eOne Deals for Death Row Records Apparel

The Hundreds is establishing itself firmly in the apparel business through its limited edition collaborations with key partners, from corporate brands to underground artists.

"The Hundreds X Death Row is like a dream for me,” says Ben Hundreds, founding member, The Hundreds. “I grew up listening to Death Row Records’ ‘The Chronic,’ ‘Doggystyle’ and ‘All Eyes on Me,’ so when the opportunity presented itself, there was no way we weren't doing this project. This collaboration is homage to what defined my youth, and the music that inspired me to pursue street culture. What you're getting is an unfiltered look at true O.G.s who shaped West Coast culture as we know it, teamed with a brand dedicated to telling that story.”

The limited edition Death Row Records capsule collection will include the record label's logo on apparel and accessories that will launch on The

“We are thrilled by the opportunity to work with The Hundreds,” says Cindy Bailey, president, pop culture/lifestyle, eOne. “We believe they have an intrinsic understanding of the brand and our customer and are an ideal partner with whom to expand the Death Row name into new products that will engage our fans. This project is a perfect demonstration of eOne’s ever-increasing ability to leverage its content–music, film, television, digital and design–across the group to deliver world-class product to consumers.”