English Laundry Opens e-Store

Blue Star’s men’s apparel brand is now available online.

Brand management company Bluestar Alliance, owners of the U.K.-based English Laundry apparel brand, has launched a dedicated e-commerce site for the men’s clothing company.

The English Laundry online store will carry merchandise from its array of categories including suits, dress shirts, sports shirts, shoes, belts, socks, ties, underwear, wallets and watches, as well as highlight the fall 2016 range.

“We are pleased to have a branded digital footprint for customers to transact on,” says Mo Hedaya, marketing director, Blue Star Alliance. “The site will be a destination to drive the digitally and socially synced consumer to. Menswear is a growing market and we’re excited to give our customers the opportunity to explore English Laundry’s world online.”

Blue Star’s current portfolio of brands includes, in addition to English Laundry, Kensie, Bebe, Joan Vass, Catherine Malandrino, Michael Bastian and Limited Too.