Premium streetwear brand Wicked Fashions has partnered with Emoji The Iconic Brand to create signature streetwear collections under its Southpole, Lot29 and WT02 clothing lines.

The fashion collaboration combines the Emoji brand’s expressive icons with Southpole’s athleisure styles and will feature hoodies, jeans shirts and sweatpants. The first collection is set to launch holiday 2020. The partnership was brokered by Retail Monster, The Emoji Company’s North American licensing agent.

The new collection mixes Emoji’s most artistic and fashion-forward icons and graffiti elements to create a trendy and comfortable line of clothing items. The collection sets itself apart from other streetwear collaborations as it brings one of pop culture’s most influential brands to life.

“We are excited to enter into a groundbreaking collaboration with an established leader of the streetwear industry in the U.S.,” says Marco Hüsges, chief executive officer and founder, The Emoji Company.