Italian Fashion brand LC23, in partnership with Emoji company, launched a new capsule collection inspired by the Emoji brand.

The collection debuted at the 97^th edition of Pitti Uomo, an international event for men’s fashion and lifestyle projects which was held in Florence, Italy in January 2020. It was brokered by WildBrain CPLG Italy.

Leonardo Colacicco, the designer behind this interpretation of the Emoji brand used an embroidery technique on the collection that includes sweatshirts and knitwear. The LC23 products are made entirely by hand in Italy by skilled artisans.

The deal follows Emoji’s other recent news that Starr Ranch will begin selling emoji-themed produce. In a deal brokered by The Emoji Company and its North American licensing agency Retail Monster, the company will include Emoji brand icons on packages of its top-selling varieties such as Gala, Honeycrisp and Fuji in an “apple snaq” pouch bag.

The LC23 x Emoji collection has been previewed at LC23 stand and will be available to buy in select high-end stores and e-commerce sites starting July 2020.