Emoji’s new line will be available via Sears and Sanborn stores across Mexico. The Gorétt brand is part of the Chenson company of Mexico, which has developed backpacks, briefcases, bags and travel items for more than 40 years.

“We are delighted to be working with Chenson and Gorétt on these wonderful fashion bags,” says Marco Hüsges, chief executive officer and founder, The Emoji Company. “It is yet another perfect collaboration between two leading brands, and the outcome is an adorable and expressive product line for the Mexican market.”

Emoji continues to build its expansive licensing program with companies across various verticals. The brand has recently inked agreements with ROMWE, Paramount and Zimpli.