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April 6, 2018
Elvis Presley Enterprises, which is owned by Authentic Brands Group, has paired with Garrett Leight California Optical to create a limited edition eyewear offering inspired by The King.
Developed in collaboration with menswear designer Mark McNairy, GLCO has designed a carefully crafted pair of sunglasses modeled after several frames from Elvis’ collection, most notably the Neostyle Nautic gold frames he wore throughout the late 1960s and '70s. The sunglasses feature gold-plated frames with a hammered finish to match the accessories Elvis made for himself, and the letters TCB printed on the temples, which stand for “Taking Care of Business,” Elvis’ mantra during the early 1970s.
“Elvis once said, ‘Values are like fingerprints. Nobody’s are the same, but you leave them all over everything you do,’” says Garrett Leight, chief executive officer and creative director, GLCO. “Elvis’ fingerprints are all over the King frames, and our main goal with this project was to connect Elvis’ classic style to contemporary eyewear.”
The limited collection of only 100 pairs will be available on Elvis.com, GarrettLeight.com, at Garrett Leight stores and at select U.S. specialty retailers for $395 beginning this month.
“We are honored to join forces with Garrett Leight and Mark McNairy on this limited edition collaboration that captures the true essence of Elvis Presley,” says Nick Woodhouse, president and chief marketing officer, ABG. “Garrett and Mark bring a unique approach to eyewear design and we are thrilled on their adaptation of Elvis’ most iconic accessory.”
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