Limited edition apparel and accessories line will benefit the two singers' foundations.
Macy’s has partnered with musicians Elton John and Lady Gaga to create Love Bravery, a limited edition apparel and accessories line designed to inspire compassion and combat prejudice.
Created in collaboration with Lady Gaga’s sister, Natali Germanotta, and designer Brandon Maxell, each product in the line will also feature graphic prints and designs, such as piano key prints and metallic lettering, that will fuse both artists’ style and musical talent.
The Love Bravery collection spans a range of merchandise including shirts, sweats, outerwear, clutches, backpacks, beanies, scarves, pins, key chains, water bottles, speakers and skateboards.
The Love Bravery collection will be sold exclusively at Macy’s this spring and will be available globally later this year. 25 percent of the purchase price will benefit Lady Gaga's Born This Way Foundation and the Elton John AIDS Foundation.
The apparel and accessories range is the first in a series of activations Macy's has planned for the coming months to make people feel proud of who they are and is also a part of Macy’s American Icons campaign.
“In addition to being deeply talented musical artists, Lady Gaga and Sir Elton John are champions of self-love, courage, empathy and kindness, and Love Bravery represents all of those tenets,” says Martine Reardon, chief marketing officer, Macy’s. “We are so proud to present a line that is not only fun and bold, but also stands for something so meaningful and important. The work they do through Born This Way Foundation and the Elton John AIDS Foundation is invaluable and truly changes lives, and Macy’s is honored to partner with them to spread the message of love and acceptance.”