The range comprises four pieces including a bodysuit, vest set, dress and bib and features monotone graphics alongside Elmer’s signature patchwork.
“Elmer’s messages of friendship and inclusivity are more important and relevant than ever,” says Claire Potter, managing director, Metrostar. “They mandate us to ensure he is accessible to all, whilst delivering high quality consumer products. The range at Matalan is an important step in that endeavour.”
Andersen Press, through partner License to PR, supported with a coordinated campaign, inviting a select group of influencers to post pictures of their little ones wearing the range. Plush from Rainbow Designs, cards from Hype and a puzzle from Ravensburger also featured. The campaign reached more than 324,000 people.
“It’s great to see Elmer breaking into yet another
The collection is available now.
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