‘Elmer’ Apparel Range Heads to Japan

“Elmer the Patchwork Elephant” inspires Graniph to create a new line of apparel in Japan.
License Global

June 26, 2019

‘Elmer’ Apparel Range Heads to Japan

Graniph has launched a limited-edition apparel range inspired by the popular picture book series

Elmer the Patchwork Elephant

.

Brokered by Japanese agent Tuttle Mori, the deal will see

Elmer

artwork appear on apparel that has been developed by Graniph’s design team. Items in the capsule will be available in Graniph’s 120 stores across Japan. The

Elmer

-inspired t-shirts will also be displayed in feature windows and activations alongside character wall art and books in each store.

To learn more about the

Elmer the Patchwork Elephant

brand, consider attending an

exclusive Q&A and book-signing

with author David McKee at the Brand Licensing Europe activation, “Beyond the Book.”

Visit the BLE 2019 website to

register

and attend the event.

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