“Elmer the Patchwork Elephant” inspires Graniph to create a new line of apparel in Japan.

License Global

June 26, 2019

1 Min Read

Graniph has launched a limited-edition apparel range inspired by the popular picture book series Elmer the Patchwork Elephant.

Brokered by Japanese agent Tuttle Mori, the deal will see Elmer artwork appear on apparel that has been developed by Graniph’s design team. Items in the capsule will be available in Graniph’s 120 stores across Japan. The Elmer-inspired t-shirts will also be displayed in feature windows and activations alongside character wall art and books in each store.

To learn more about the Elmer the Patchwork Elephant brand, consider attending an exclusive Q&A and book-signing with author David McKee at the Brand Licensing Europe activation, “Beyond the Book.”

Visit the BLE 2019 website to register and attend the event.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like