‘Elmer’ Apparel Range Heads to Japan

“Elmer the Patchwork Elephant” inspires Graniph to create a new line of apparel in Japan.
License Global

June 26, 2019

‘Elmer’ Apparel Range Heads to Japan

Graniph has launched a limited-edition apparel range inspired by the popular picture book series

Elmer the Patchwork Elephant


Brokered by Japanese agent Tuttle Mori, the deal will see


artwork appear on apparel that has been developed by Graniph’s design team. Items in the capsule will be available in Graniph’s 120 stores across Japan. The


-inspired t-shirts will also be displayed in feature windows and activations alongside character wall art and books in each store.

To learn more about the

Elmer the Patchwork Elephant

brand, consider attending an

exclusive Q&A and book-signing

with author David McKee at the Brand Licensing Europe activation, “Beyond the Book.”

Visit the BLE 2019 website to


and attend the event.

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