Sequential Brands Group takes its fashion brand to Europe.

Sequential Brands Group is bringing its Ellen Tracy brand to Europe through an exclusive deal with retailer House of Fraser. The Ellen Tracy label will be available in House of Fraser stores and online, as well as receive a dedicated, branded shop in several brick-and-mortar locations including the Oxford Street flagship in London.

“We are thrilled to introduce Ellen Tracy’s elevated fall collection in Europe and launch our first concept shop-in-shop with an incredible retail partner like House of Fraser,” says Rick Platt, division president, lifestyle, Sequential Brands Group. “Europe is an important market for brand growth and sets the stage for a planned 2016 rollout of branded shops in better department and specialty stores domestically and in Canada.”

“This is a key part of Global Brands’ global strategy of expanding leading fashion brands around the world, and as such we are excited to be launching Ellen Tracy at House of Fraser,” says Dow Famulak, president and chief operating officer, Global Brands Group Holding, the core design, manufacturing and distribution partner for Ellen Tracy sportswear with Sequential.

The Ellen Tracy fall collection kicked off with a campaign that features actress Paula Patton and includes sportswear, dresses and coats. The collection can also be found at retailers in Canada including Lord & Taylor, Nordstrom, Dillard’s and Hudson’s Bay.