Ellen DeGeneres Sets Sights on Eyewear

Talk show host Ellen DeGeneres has teamed with licensee Modo to launch a range of eyewear for the ED Ellen DeGeneres brand.

April 6, 2018

Ellen DeGeneres Sets Sights on Eyewear

ED Ellen DeGeneres brand adds sunglasses and optical collections.

Talk show host Ellen DeGeneres has teamed with licensee Modo to launch a range of eyewear for the ED Ellen DeGeneres brand.

The new collection is comprised of both sunwear and optical collections and showcases DeGeneres’ personal style and design in a range of colors, styles and lens shapes.

“I’m so excited to partner with Modo on my new collection of ED eyewear,” says DeGeneres. “We have regular opticals and sunglasses in some amazing designs that will have you shouting ‘I wear, you wear, we all wear ED eyewear!”

The sunglasses collection is now available at EDbyEllen.com and Eyefly.com in 17 styles. The optical collection will expand to additional retailers in September.

“We are thrilled about the launch of ED Ellen DeGeneres eyewear on EDbyEllen.com,” says Alessandro Lanaro, chief executive officer, Modo. “Modo appreciates this partnership with Ellen and the ED team, and we look forward to this collaboration.”

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