The partnership was created by brand extension agency three60brands. It sees Delta Galil become ELLE’s exclusive licensee for lingerie, loungewear and swimwear. The apparel maker has plans to launch the first collections from the deal in Europe, the Middle East and Australia by early 2020.
“Announcing the introduction of the chic ELLE lingerie and swimwear collections with such a globally renowned company as Delta Galil is a very exciting development for our brand in Europe, Middle East and Australia,” says Camille Thelu, vice president and managing director, EMEA and India, Lagardère Active Enterprises. “I believe that our partnership will be mutually beneficial and successful in developing the ELLE brand presence and unique French heritage in this key category.”
The collection includes a range with a seam-free design and a line featuring natural, hypoallergenic properties.
“We are delighted and excited as we embark on this collaboration with such an iconic fashion publication as ELLE,” adds Michael Eels, director, Delta Galil U.K. “The opportunity to bring beautiful, aspirational intimate apparel to the marketplace in conjunction with the team at ELLE was something we could not resist.”
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