Fashion brand partners with Safilo to enter new category.
Lebanese design label Elie Saab has partnered with Italian eyewear creator Safilo to develop the brand's first-ever eyewear collection.
The licensing agreement between the two partners will run until 2025, with the first collection launching worldwide in January 2017 at a select network of eyewear specialists and in Elie Saab boutiques.
"We are delighted to work with Mr. Elie Saab and proud of his trust in us," says Luisa Delgado, chief executive officer, Safilo. "This long-term partnership offers a unique opportunity to create, craft and distribute worldwide exquisite eyewear that represents infinite creative inspiration, timeless elegance
and preciousness. With this new brand, we enhance our portfolio and open new opportunities for Safilo to play in the Atelier segment, as outlined by our 2020 strategic plan."
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