DREAM Clothing Celebrates Care Bears 40th Anniversary with Limited-Edition Drops
Cloudco Entertainment will release pieces that bring awareness around the LGBTQIA+ community.
Los Angeles-based streetwear company DREAM Clothing is celebrating the 40th anniversary of Cloudco Entertainment's property, Care Bears, with limited-edition drops. The first planned clothing release was exclusively made for PRIDE month and launched on June 1. Subsequent limited-edition releases were dropped during the month of June and are continuing through July.
The collections are made to provide fans of Care Bears and DREAM Clothing with high-quality statement pieces to bring awareness and provide paid access to therapy for the LGBTQIA+ community. DREAM Clothing has raised more than $400,000 for its mental health nonprofit charity partners since launching in 2018. DREAM has also helped pay for more than 2,600 hours of therapy and has directly connected supporters of the brand with licensed therapists.
"For all we do and what we stand for as a brand, we are honored to work with the Care Bears for these limited-edition collections,” says Sammy Sucu, founder, DREAM. “The Care Bears are representative of DREAM as a brand through and through.”
“Care Bears fans have been celebrating sharing, caring, kindness and inclusivity for over 40 years now,” says Robert Prinzo, head, global licensing, Cloudco Entertainment. “We are grateful for the opportunity to partner with the DREAM team and amplify these values through beautifully designed, limited-edition collections.”
In tandem with Cloudco Entertainment, DREAM Clothing is hoping to raise more than $100,000 for the DREAM Pride Fund.
The Care Bears x DREAM collections are available now with over 40 products available for purchase with sizes up to 4XL for most apparel.
Cloudco Entertainment is exhibiting at Brand Licensing Europe 2022. Find out more info here.
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