DraftKings has created a free-to-play popularity pool and made a charitable contribution in honor of Robinson.

License Global

April 15, 2021

1 Min Read
jackierobinsonfoundation.png

DraftKings has announced that it will be donating $200,000 to the Jackie Robinson Foundation to help narrow the achievement gap in higher education and the workplace. The charitable contribution is in honor of Major League Baseball’s annual April 15 celebration of Robinson.

“Words cannot describe the impact Jackie Robinson had, not just on Major League Baseball, but all professional sports,” says Jason Robins, co-founder, chief executive officer and chairman of the board, DraftKings. “The sacrifices and contributions Jackie made are rightfully celebrated every year and, on behalf of everyone at DraftKings, we are honored to donate to such a worthy cause.”

To celebrate the occasion, DraftKings has created a free-to-play popularity pool which features questions about No. 42’s career and those that followed in his footsteps. Entrants in the free-to-play pool will choose answers that they believe will rank as the most popular. Once the pool closes on April 30, results will be tallied and the players who selected the most high-ranking answers amongst all entrants will win a share of $42,000.

“We could not be more grateful to DraftKings for such a generous investment in our educational efforts, which began 48 years ago when Rachel Robinson founded JRF in memory of her iconic husband,” says Della Britton, president and chief executive officer, the Jackie Robinson Foundation. “Honoring Jackie by supporting his living legacy is the ultimate tribute by DraftKings. We are beholden also to IMG for facilitating the relationship with DraftKings as part of a commitment to use its great expertise to raise awareness and funding for our mission.”

As part of DraftKings’ ongoing corporate social responsibility efforts, the company will continue to explore additional ways to support the Foundation’s initiatives in the future.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like