Cartoon Network celebrates new footwear line with character-inspired event.

Cartoon Network and footwear brand Dr. Martens launched a spring/summer “Adventure Time” boot collection and celebrated with a Princess Bubblegum-themed event in London.

This is the second collaboration between Cartoon Network and Dr. Marten’s. The limited edition collection is available for both adults and children and features “Adventure Time” characters Princess Bubblegum, BMO and an all-over print boot with Marceline.

The kick-off event welcomed “Adventure Time” fans to Dr. Marten’s London flagship store March 30 and featured a bubbleologist who entertained guests with tricks. Shoppers were also able to indulge from candy floss machines in the store, as well meet and take photos with Princess Bubblegum.

The Dr. Martens x “Adventure Time” collection is now available at Dr. Martens stores worldwide and online.