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April 6, 2018
G-III Apparel has tapped Macy’s to serve as the exclusive U.S. retailer for the DKNY women’s apparel and accessories brand.
Under the terms of the agreement, DKNY women’s apparel, handbags and shoes, as well as women’s and men’s outerwear and swimwear, will be available at Macy’s locations throughout the U.S. and online at Macys.com. The agreement also includes plans for increased and enhanced DKNY shop-in-shops in Macy’s stores.
Both companies will also together on brand extensions and exclusive products that build on the principles of the New York-based brand.
“We want to create partnerships that offer our customers products and experiences that they can find only at Macy’s, and DKNY is a fashion-first brand we know our customers love,” says Jeff Gennette, president and chief executive officer, Macy’s. “By offering exclusive access in key categories, we are confident that DKNY will quickly become one of our top brands. Their remarkable global recognition combined with our expansive footprint make Macy’s and DKNY a perfect partnership.”
Additionally, G-III will continue to operate the freestanding global DKNY stores and DKNY.com. It will also maintain the brand’s agreements with international licensing and distribution partners outside of the U.S.
Products outside of the exclusive categories as well as products distributed by DKNY’s various licensees under other categories will continue to be sold to a range of department stores, including Macy’s.
“We believe that Macy’s is the ideal partner as we implement our strategy for DKNY to be the premier brand in the world for women’s apparel and accessories,” says Morris Goldfarb, chairman and chief executive officer, G-III. "We have worked well with Macy’s in the past with respect to our portfolio of brands and we are confident that this partnership with Macy’s will help DKNY flourish and capture market share.”
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