Brazilian footwear brand Havaianas has entered into a new strategic alliance with the Walt Disney World Resort, Disneyland Resort and Disney Vacation Club.

April 6, 2018

1 Min Read

Branded flip-flops to be sold at Walt Disney World Resort, Disneyland Resort and Disney Vacation Club.

Brazilian footwear brand Havaianas has entered into a new strategic alliance with the Walt Disney World Resort, Disneyland Resort and Disney Vacation Club to serve as the groups' official flip-flop partner.

For the past four years, Havaianas has produced a range of Disney-themed flip-flops. That footwear will soon be available at 22 retail locations across the Walt Disney World Resort, the Disneyland Resort and Disney Vacation Club, including a dedicated shop at Disney's Blizzard Beach Water Park, Disney's Typhoon Lagoon Water Park and Disney California Adventure Park. Havaianas is also working with Disney Theme Park Merchandise to create exclusive co-branded flip-flops.

In November, Havaianas will also become an official sponsor of all runDisney marathons and events.

"We are thrilled to have entered into this relationship with the Walt Disney World Resort, the Disneyland Resort and Disney Vacation Club because they embody instant joy much like Havaianas," says Marcio Moura, president, Havaianas USA. "We look forward to creating a harmonious relationship and further expanding opportunities within the Walt Disney World Resort, the Disneyland Resort and Disney Vacation Club in the coming years."

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like