Disney Links Up for Jewelry Line

The Walt Disney Company has entered a new strategic alliance with Pandora Jewelry for a series of event sponsorships and a line of Disney-themed jewelry.

April 6, 2018

Disney Links Up for Jewelry Line

The Walt Disney Company has entered a new strategic alliance with Pandora Jewelry for a series of event sponsorships and a line of Disney-themed jewelry.

Pandora, in collaboration with Disney Consumer Products, is creating an original collection of jewelry that will launch at retail locations this fall.

The new collection of sterling silver and 14K gold charms will feature inspirations from some of Disney's most beloved characters. The initial launch, expected to roll out to Pandora stores in early November, will include 25 different styles. An additional 16 styles will be sold at Disney merchandise locations including the Walt Disney World Resort and Disneyland Resort.  

Later this fall, select merchandise locations at the Walt Disney World Resort, Disneyland Resort, Disney Vacation Club properties and Disney Cruise Line ships will begin selling the collections. 

Additionally, two Disney merchandise locations, Uptown Jewelers in Magic Kingdom Park at Walt Disney World Resort in Florida and

La Mascarade d'Orleans in Disneyland Resort in California, will unveil unique retail installations for the line.  

The Disney collection from Pandora will also be available in Pandora stores throughout Canada, Mexico, Puerto Rico, Central America and the Caribbean in November. 

As a part of the new partnership, Pandora will also sponsorship of the Wishes Nighttime Spectacular at Magic Kingdom Park in Florida this fall. 

"We're looking forward to the opportunities ahead through our alliance with Pandora," says Tiffany Rende, senior vice president, Disney Corporate Alliances and Operating Participants. "In addition to debuting a new line of Pandora jewelry at retail that we know will be a fan favorite, we are collaborating on other product lines and guest experiences at our domestic parks and resorts."

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