April 6, 2018
DCPI’s portfolio of brands (including Disney Princess, Marvel and
Star Wars
) inspire new range of apparel, homewares and more.
The agreement will see existing lines of apparel, accessories and home goods expand with an assortment of new products.
The two companies have also collaborated on a line of tween athleisure, dubbed “Our Universe,” that includes activewear, swimwear, footwear and accessories inspired by the Disney’s roster of heroic characters. The first wave of goods is based on Marvel Entertainment’s
Black Panther
and Disney Princess brands. A line of
Star Wars
inspired merchandise is slated for release at a later date.
Additionally, Disney has partnered with Her Universe founder Ashley Eckstein for a new book series, titled
It’s Your Universe: You Have the Power to Make it Happen.
The new series is currently available for pre-order on Books.Disney.com
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