Global Brands Group, the new spin-off of sourcing and distribution company Li & Fung, has renewed and expanded its licensing arrangement with Disney Consumer Products.
Global Brands will extend its Disney-licensed children’s sleepwear program for another two years. The agreement covers the Disney, Marvel and Star Wars brands and includes distribution to retailers in the U.S. as well as major U.S. retailers that have a footprint in Canada.
“These agreements represent the progress the Group continues to make in further expanding our global brands and licensing businesses, particularly in entertainment licensing, which has historically been a strong area of our portfolio," says Bruce Rockowitz, chief executive officer and vice chairman, Global Brands Group. "The extension of our sleepwear business with the Disney, Marvel and Star Wars franchises underscores both the depth of our relationship with the world’s leading entertainment brands as well as our unique ability to deliver substantial results for our global partners.”