commemorates its 100th anniversary in 2023, Oswald the Lucky Rabbit has emerged from the Disney vault to re-enter the pop culture zeitgeist ahead of the Year of the Rabbit.
Matthew M. Williams, creative director, Givenchy, sources inspiration from around the globe, from New York and Paris to Los Angeles, Shanghai, Tokyo and beyond. For this collaboration, the designer worked with Disney to create a “one-of-a-kind world tour” that fuses Oswald’s mischievous, high-energy spirit with his own directional aesthetic for Givenchy, in a capsule of collectible statement pieces that capture the spirit of adventure.
Related:Disney: 100 Years of Wonder
The campaign and Oswald’s world tour will come to life in a mixed reality short produced in collaboration with both Walt Disney Animation Studios and art director and photographer Julian Klincewicz. The journey will
Pieces from the women’s collection include a blue varsity jacket showing Oswald the Lucky Rabbit offering a flower to his sweetheart, Ortensia, a bright red oversized shirt and short ensemble, denim with graffiti-style treatments, T-shirts, hoodies, tanks and track pants that incorporate the 4G emblem stylized into a heart and the Magic Kingdom in dropout white.
For men, a red varsity jacket sees Oswald riding a bronco to Los Angeles, while a blue button-down shirt frames the character amid bandana-style motifs. Statement denims show Oswald and a lucky horseshoe in red. Oswald is also featured on T-shirts, sweatshirts and track ensembles. A range of accessories include tennis shoes, totes and small cross-body bags to card carriers, phone cases, earbud cases and caps.
To continue the celebration, fans can join in the fun on Snapchat with the Oswald Sky Painter AR lens, which allows users to paint the sky with paint, stencils and passport stamps highlighting the five cities of Oswald’s Givenchy journey.
The collection is available now in China, Singapore and Tokyo Ikebukuro pop-up as well as the Miami Aventura pop-up and will be available globally on Dec. 30.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.