November 14, 2020
The limited-edition collection features Disney characters including Mickey Mouse, Minnie Mouse, Donald Duck, Pluto and more. American Eagle’s 47-piece collection includes crew neck sweatshirts, t-shirts, hoodies, socks, pajama sets, accessories and more.
“Disney and American Eagle are two great, iconic brands and both are about celebrating optimism and making people feel good,” Chad Kessler, global brand president, American Eagle told
. “It’s obviously been a challenging year. Kids did not have the year that they planned and we’re all learning how to live and work in this new time. We really wanted this holiday to be all about optimism and connection and togetherness, reminding people that there’s a lot to be hopeful for, reminding ourselves that we have a lot in common.”
The campaign stars influencers popular with Gen Z including TikTok stars Addison Rae and Widsom Kaye. To celebrate
“It’s an augmented-reality store on Snapchat,” says Kessler. “It looks like a 3-D store experience. So, you can look around [the store] through your phone and look at and shop the various products. It feels like they’re in an actual store.”
The American Eagle x Disney collaboration is available now. It joins other holiday collabs for the fashion brand including
with Dr. Seuss Enterprises.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
