Company plans role play items inspired by the construction toy brand.
The LEGO Group has partnered with Disguise, the Halloween costume division of toy manufacturer Jakks Pacific, to create children’s Halloween costumes, role play items and accessories based on LEGO characters.
Under the multi-year, multi-category agreement, Disguise will distribute the LEGO line in North America, Europe, Korea and China. The first LEGO costumes from Disguise are scheduled to arrive at retailers in fall 2016.
“We are thrilled to be working with Disguise to produce official LEGO costumes," says Andrea Ryder, senior director, licensing, the LEGO Group. "This is a great opportunity for us to enable children to truly become their favorite LEGO character and engage in their favorite LEGO play experience in a new way.”