Discovery, Next Go for Gold with Apparel Collection

Discovery has announced a new partnership with high street retailer Next for a men’s apparel collection inspired by hit Discovery Channel properties.

The collection will debut with a t-shirt based on the Discovery Channel series “Gold Rush.” Additional styles inspired by the show will continue to roll out throughout the year.

“Next consistently develops trendy, ready-to-wear styles, and we are excited to kick off a collaboration with them this month for “Gold Rush” and other top Discovery Channel series,” says Ian Woods, senior vice president, international consumer products, Discovery.

“Gold Rush” follows the lives of miners as they head north looking for gold. The series has already been licensed for products including a gold panning kit and prepaid debit cards.