Global parenting retailer secures
for exclusive apparel range.
apparel range that will be created in conjunction with the Natural History Museum.
Mothercare will feature an exclusive range of
merchandise that will include nightwear, outerwear, underwear, footwear as well as toys and gift items. Licensees Blues Clothing (outerwear), Aykroyds (nightwear), William Lamb (footwear) and Roy Lowe (socks) have been tapped to produce the line.
The partnership will launch in July with a toddler apparel collection that will be designed by kidswear designer Stephen Cole and will include nightwear, outerwear and accessories.
“This partnership with Mothercare is a very exciting opportunity for
says Peter Curtis, chief creative officer, Nurture Rights. "We are committed to developing high-quality, imaginative products, and this partnership will see a fantastic new clothing and general merchandise range with one of the best loved retailers
/Mothercare collaboration is a perfect pairing, and with the Natural History Museum on board, we’re guaranteeing something new and exclusive for parents of preschoolers over the coming year.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.