Global parenting retailer secures Dinosaur Roar! for exclusive apparel range.
Nurture Rights has agreed to an exclusive partnership with U.K. retailer Mothercare for a Dinosaur Roar! apparel range that will be created in conjunction with the Natural History Museum.
Mothercare will feature an exclusive range of Dinosaur Roar! merchandise that will include nightwear, outerwear, underwear, footwear as well as toys and gift items. Licensees Blues Clothing (outerwear), Aykroyds (nightwear), William Lamb (footwear) and Roy Lowe (socks) have been tapped to produce the line.
The partnership will launch in July with a toddler apparel collection that will be designed by kidswear designer Stephen Cole and will include nightwear, outerwear and accessories.
“This partnership with Mothercare is a very exciting opportunity for Dinosaur Roar!" says Peter Curtis, chief creative officer, Nurture Rights. "We are committed to developing high-quality, imaginative products, and this partnership will see a fantastic new clothing and general merchandise range with one of the best loved retailers in the U.K. The Dinosaur Roar!/Mothercare collaboration is a perfect pairing, and with the Natural History Museum on board, we’re guaranteeing something new and exclusive for parents of preschoolers over the coming year.”
