Dim Mak Announces ‘My Little Pony’ Collaboration

Apparel collection includes retro-inspired clothing.

License Global

March 18, 2022

2 Min Read
Hasbro / Dim Mak

DJ/producer Steve Aoki’s fashion label, Dim Mak, has joined forces with Hasbro to release the official Dim Mak x “My Little Pony” collaboration with a collection of retro-inspired apparel celebrating the iconic series. The range features ponies from the first generation of “My Little Pony” from the early ’80s reinterpreted through the bold graphics, bright colorways and unexpected mashups for which Dim Mak is known.   

Although there have been hundreds of ponies throughout the history of “My Little Pony,” a distinguished few were always regarded as the Originals. These ponies were not only collector favorites and starred in the retro TV series but were among the first to show the world how love, friendship and kindness can conquer all. Blossom, Butterscotch, Cotton Candy, Firefly, Glory, Medley, Moonstone, Parasol, Skydancer, Starshine and others all appear together once again to show that everyone is welcome in Ponyland.   

“I love looking back at TV shows from the ’80s and ’90s,” says Aoki. “They remind me of the values I was taught. Even though shows like ‘My Little Pony' were my sister’s favorite, I remember how they made an impact on me also. Now as an adult, I can appreciate why so many children loved the show into adulthood as ‘My Little Pony’ evolved through the decades and why the collectors’ community has been so strong over the years.” 

The Dim Mak x “My Little Pony” collaboration blends original artwork from the retro-series with pastel and rainbow colorways for a collection of T-shirts and hoodies. Graphics depict the ponies mischievously frolicking amongst rainbows, castles and clouds; but seen through the lens of Dim Mak’s effervescent aesthetic.   
The Dim Mak x My Little Pony collaboration, licensed by Hasbro, will be available Friday, May 18th at midnight EST exclusively at Dimmakcollection.com and on the NTWRK platform. 


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like