License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Difuzed, Dedicated Join Forces for Sustainable Fashion

A large collection of sustainable fashion items inspired by gaming has been revealed.

Difuzed and Dedicated have joined forces for a sustainable fashion line.

The result of thr collaboration is a vibrant clothing line filled with cute and nostalgic prints and embroideries, including the eight-bit console and characters from Super Mario. The collection includes t-shirts, sweaters, active wear, caps, jumpers and scarves.

We are very excited about our collaboration with Dedicated,” says Gilbert El Kalaani, chief executive officer, Difuzed. “We also understand the importance of creating sustainable collections, so it made sense for us all to be part of this journey.”

Dedicated is a sustainable clothing brand from Sweden that uses GOTS and Fairtrade-certified cotton, along with natural fibers, to make their clothes. In addition, the polyester they use is made of recycled plastic bottles.

I was 13-years-old when the first Nintendo Entertainment System was launched, and this machine had a magical appeal to all kids in this era,” says Johan Graffner, chief executive officer, Dedicated. “This collaboration is like a dream come true. Now finally we can bring gaming together with sustainable fashion.”

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.