Difuzed, Dedicated Join Forces for Sustainable Fashion

The result of thr collaboration is a vibrant clothing line filled with cute and nostalgic prints and embroideries, including the eight-bit console and characters from Super Mario. The collection includes t-shirts, sweaters, active wear, caps, jumpers and scarves.

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We are very excited about our collaboration with Dedicated,” says Gilbert El Kalaani, chief executive officer, Difuzed. “We also understand the importance of creating sustainable collections, so it made sense for us all to be part of this journey.”

Dedicated is a sustainable clothing brand from Sweden that uses GOTS and Fairtrade-certified cotton, along with natural fibers, to make their clothes. In addition, the polyester they use is made of recycled plastic bottles.

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I was 13-years-old when the first Nintendo Entertainment System was launched, and this machine had a magical appeal to all kids in this era,” says Johan Graffner, chief executive officer, Dedicated.