Throat Threads is on board to help bring the prestige brand to the Canadian market.

NORTH AMERICA–Differential Brands Group, a portfolio of consumer brands such as Hudson Jeans, Robert Graham and Swims, has partnered with Throat Threads Apparel to re-launch Hudson Jeans in Canada.

Under the creative direction of “denim innovator” Zihaad Wells, the reincarnated brand will focus on the “denim-devotee” with an emphasis on lifestyle and athleisure goods.

“We are very excited to be a part of the rebirth of Hudson Jeans,” says Candice MacNay, sales director, Throat Threads Apparel. “They will continue to push boundaries with their product style and customers’ expectations. By combining our customer service infrastructure, replenishment programs and expertise with Hudson’s progressive product mix, Hudson Jeans will be a brand to watch for 2018.”