Dickies Signs New Juniors Apparel License

Williamson-Dickie Mfg. Co. locked in a new licensing agreement with Jerry Leigh of California to become the exclusive licensee for Dickies Girl juniors' apparel.

April 6, 2018

Dickies Signs New Juniors Apparel License

The recent addition to Dickies' portfolio of licensees allows the global work wear brand to deliver a broad spectrum of work wear and work-inspired lines, including men's, women's, juniors' and kids' apparel; bags; footwear; belts; socks; medical wear; headwear; and sunglasses. Products under the juniors' license will include work and fashion tops, bottoms, and outerwear; plus juniors' underwear, sleepwear, and loungewear.

“The juniors' category is important to Dickies because we're able to provide a versatile apparel solution with on-trend fit and style offerings to meet consumer needs, be it on-the-job in the service industry or for every day wearing occasions," says Michael Penn, senior vice president of licensing and marketing, Dickies. “Jerry Leigh has over 50 years of high-level design, manufacturing, and retail experience

in the apparel industry. We're excited to have them strengthen our juniors' replenishment programs while re-establishing the brand in juniors' seasonal fashion.”

“Dickies has a rich and storied history and Jerry Leigh is thrilled to be involved with this revered brand," said Andrew Leigh, president and chief executive officer, Jerry Leigh. "We are excited to have been selected to grow and update the Dickies Girl pants and tops business. We also look forward to supporting the category with fashion items to wear in social settings.”

Design, production, and sales of Dickies Girl apparel will begin immediately.

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