“I’m looking to bring the iconic fashion from the ’90s and early 2000s back in a big way and the guys at ID Supply Co. are helping me bring this vision to life,” says Rodman.
Rodman is known for previous fashion partnerships with brands like Ed Hardy,
, Oakley, Chrome Hearts and more.
“There is never a dull moment with Rodman and his brand,” says Brandon Ruddach, founder, ID Supply Co. “We're excited to partner with Rodman on this global merchandising deal. His apparel design direction still replicates that attitude from the jumbo, in-your-face designs to the ‘90s sports aesthetic that captivates generations and is very much on trend.”
Apparel from Rodman’s collection will be sold online
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.