Former NBA player launches collection in time for holiday season.

License Global

November 16, 2022

1 Min Read
T-shirt from the Dennis Rodman collection ID Supply Co.
T-shirt from the Dennis Rodman collection ID Supply Co.ID Supply Co.

ID Supply Co. has announced its global merchandising deal with Dennis Rodman, former NBA player, professional wrestler, actor and designer. Featuring custom designs inspired by Rodman, the new Rodman Apparel collection will launch online on Nov. 25 and be available worldwide for the holiday season. 

“I’m looking to bring the iconic fashion from the ’90s and early 2000s back in a big way and the guys at ID Supply Co. are helping me bring this vision to life,” says Rodman. 

Rodman is known for previous fashion partnerships with brands like Ed Hardy, Von Dutch, Oakley, Chrome Hearts and more. 

“There is never a dull moment with Rodman and his brand,” says Brandon Ruddach, founder, ID Supply Co. “We're excited to partner with Rodman on this global merchandising deal. His apparel design direction still replicates that attitude from the jumbo, in-your-face designs to the ‘90s sports aesthetic that captivates generations and is very much on trend.” 

Apparel from Rodman’s collection will be sold online starting Nov. 25 and debut in select specialty retailers in the U.S., Canada, EU and Australia in the spring.

Read more about:

Dennis Rodman

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like