Dennis Rodman Partners with ID Supply Co. for Global Merchandising InitiativeDennis Rodman Partners with ID Supply Co. for Global Merchandising Initiative

ID Supply Co. has announced its global merchandising deal with Dennis Rodman, former NBA player, professional wrestler, actor and designer. Featuring custom designs inspired by Rodman, the new Rodman Apparel collection will launch online on Nov. 25 and be available worldwide for the holiday season. 

“I’m looking to bring the iconic fashion from the ’90s and early 2000s back in a big way and the guys at ID Supply Co. are helping me bring this vision to life,” says Rodman. 

Rodman is known for previous fashion partnerships with brands like Ed Hardy, Von Dutch, Oakley, Chrome Hearts and more. 

“There is never a dull moment with Rodman and his brand,” says Brandon Ruddach, founder, ID Supply Co. “We're excited to partner with Rodman on this global merchandising deal. His apparel design direction still replicates that attitude from the jumbo, in-your-face designs to the ‘90s sports aesthetic that captivates generations and is very much on trend.” 

Apparel from Rodman’s collection will be sold online starting Nov. 25 and debut in select specialty retailers in the U.S., Canada, EU and Australia in the spring.