"Wolford has been globally renowned for its luxurious quality, product innovations and sensual designs for more than 70 years," says Isaac Dabah, chief executive officer, Delta Galil Industries. "We are extremely proud to partner with this iconic brand of Austrian heritage and leverage our design expertise to create new lingerie and swimwear collections and to distribute and market them to women across the globe."
The newly-developed Wolford lingerie collection features an athleisure range as well as cotton and seamless intimate apparel. The swimwear collection offers one-and two-piece suits and coverups made with luxury fabrics, sophisticated details and saturated colors.
"Wolford has always been committed to creating the highest-quality, most essential and fashionable hosiery, skin wear and clothing that allows women to look and feel at theirvery best," says Silvia Azzali, chief commercial officer, Wolford. "Lingerie and swimwear have always been an important product category within our collections and part of our DNA. Thanks to this new collaboration with Delta Galil, we will be able to exploit the opportunities of growth offered by the market, making swimwear and lingerie a key pillar of our product differentiation."
In addition to being available at Wolford boutiques and online at Wolfordshop.com, the new collections will be available globally at department stores such as Neiman Marcus, Harvey Nichols, KaDeWe, Galeria Karstadt Kaufhof, Galeries Lafayette and La Rinascente, and on e-commerce platforms Mytheresa, MatchesFashion, Net-A-Porter and Farfetch plus selected multi-brand and specialty shops.
In Russia, the collections will be distributed by Jamilco, continuing its 25-year partnership.
The Wolford collections will be launched worldwide in spring/summer 2022.
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