The deal will see Beckham work with the company to develop glasses over the 10-year course of their contract together. He will join the likes of previous Safilo eyewear collaborators such as
“Safilo has a long history of creating high-quality eyewear brands,” says Beckham. “I wear sunglasses all the time, and this is a category that I love. So, it’s important to me to work with a partner who cares as much about the design and craftsmanship of the product as I do.”
The first items from the Beckham and Safilo partnership are expected to debut in 2020.
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