David Beckham Launches Lifestyle Brand

David Beckham has launched a joint venture with Global Brands Group to develop a global lifestyle brand for the soccer star.

April 6, 2018

David Beckham Launches Lifestyle Brand

David Beckham and his long-time business partner Simon Fuller have launched a joint venture with Global Brands Group (the new licensing spin-off of Li & Fung) to develop a global lifestyle brand for the soccer star.

“David Beckham is probably the most fascinating personalities in the world today, and I have long admired his ability to push boundaries and drive trends in both sports and fashion," says Bruce Rockowitz, chief executive officer and vice chairman, Global Brands Group. "With the glamour and celebrity that David brings to this joint venture, together with Simon’s remarkable business acumen and his many years as a successful entrepreneur in the world of sports and entertainment, I see an exciting future for our partnership in creating incredible brands.”

Capitalizing on Beckham’s star power, the joint venture will aim to develop his brand into new consumer product categories. The joint venture will also look to create new brands in partnership with other high-profile sports and entertainment

stars and rights holders.

“I am thrilled to be partnering with Global Brands and Bruce on this exciting, first-of-its-kind joint venture, which allows us to do something that no one has ever done before,” says Beckham. “Simon and I have worked together for many years, and nobody understands artists and rights owners better than he does. Together with Global Brands’ worldwide platform and Bruce’s passion for building successful brands, I am very much looking forward to the many exciting opportunities ahead.” 

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