Men’s apparel brand will now head into accessory and women’s

apparel categories.

Apparel company Dakota Grizzly, traditionally found in the menswear category, is looking to grow its brand and has signed Perpetual Licensing to assist.

Perpetual will partner with Dakota Grizzly to strategically develop a brand licensing program that will extend the distinctly outdoor style of the label to women’s apparel, headwear, undergarments, footwear and accessories.

“Expanding our brand into a wide range of new product categories is a natural fit and something we’ve been planning for a while,” says Rob Rosenblum, chief operating officer, Dakota Grizzly. “Working with Perpetual, we hope to partner with great companies and continue to grow Dakota Grizzly through increased product offerings and new retail partners.”

“We are thrilled to be working with Rob and the team at Dakota Grizzly as they open their brand to new areas of development. They have done such an amazing job over the past 10 years building the Dakota Grizzly, and we look forward to adding to this incredible foundation,” says Todd Lustgarten, Perpetual Licensing.

The Dakota Grizzly brand takes inspiration from classic ranch life, heritage workwear and vintage American styling.