The deal was a joint collaboration between CupofTherapy’s North American agent, FanGirl Consulting and Brand Management and Mix Licensing Group.
CupOfTherapy is a Finnish concept focused on the themes of wellbeing and mental health through illustrations of animal figures that represent those from all walks of life. With the mantra “mental health made visible”, CupOfTherapy strives to work through and foster own mental betterment. The brand’s messaging and artwork is created by psychotherapy professional Antti Ervasti with illustrator Matti Pikkujämsä.
Set to release in Target stores this April, Jerry Leigh developed an apparel line consisting of designs aimed at juniors and ladies, featuring CupOfTherapy’s messages of positivity driven through their animal illustrations.
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