Ahead of Mental Health Awareness Month in May, the Finnish mental health brand CupOfTherapy has appointed manufacturer Jerry Leigh as their official apparel partner in the U.S.  

The deal was a joint collaboration between CupofTherapy’s North American agent, FanGirl Consulting and Brand Management and Mix Licensing Group. 

CupOfTherapy is a Finnish concept focused on the themes of wellbeing and mental health through illustrations of animal figures that represent those from all walks of life. With the mantra “mental health made visible”, CupOfTherapy strives to work through and foster own mental betterment. The brand’s messaging and artwork is created by psychotherapy professional Antti Ervasti with illustrator Matti Pikkujämsä. 

Set to release in Target stores this April, Jerry Leigh developed an apparel line consisting of designs aimed at juniors and ladies, featuring CupOfTherapy’s messages of positivity driven through their animal illustrations. 

In addition to the apparel program, CupOfTherapy’s book “Self-Care Every Day: Daily Doses of Kindness and Self-Compassion” is now available in English with pre-orders taken on Target.com, Walmart.com and other locations.