Crocs has announced a product collaboration with Chinatown Market that will launch new footwear exclusively at Urban Outfitters.
The Chinatown Market x Crocs Classic Tie-Dye Smiley Clog features Chinatown Market’s smiley logo, multi tie-dye print on the vamp and heel, and two oversized smiley jibbitz. Crocs’ collaboration will also include nine oversized Jibbitz charms as an additional customization option for consumers to mix and match.
“Like Crocs, Chinatown Market doesn’t take themselves too seriously,”says Michelle Poole, senior vice president, chief product and merchandising officer, Crocs. “They are a playful and inclusive brand that we’re ecstatic to be partnering with again. Chinatown Market understands customization and DIY, it’s at the core of their business, so this partnership was a natural fit for an experiential event with Urban Outfitters at ComplexCon.”
The collaboration follows on a previously announced partnership between Chinatown Market and Puma.